Studies show most website visitors will only be able to read 28% of your text. So you have to make the most of every section.
But don’t minimize the amount of content on your pages – if you do they’ll only read 28% of pared down text. Instead do this:
- Create Sub-headings
- Make short paragraphs (2-3 sentences)
- Use bolding, italicizing and highlighting
- Mix important text with photos as above
- Create Numbered Lists and
- Bullet points
Bottom Line? People will then find it easier to absorb the value and fun your property has.
They will Remember your inn for when they are ready to book.
More tips to make your site scannable? Header size, body text size, text line height, text contrast and the way focus points are differentiated all impact how scannable copy is.
Most important – make it easy to find answers to the questions future guests really want to know.
The One-Week Website
We couldn’t believe it. We actually completed a brand new website in ONE WEEK! Of course our team had to rally all hands on deck. But even last night I didn’t know if we would make it.
This is not our preferred design process! It takes awhile to team up with an innkeeper to determine what they want/like and what will give them the biggest bang for the buck.
But the Colorado innkeeper we were working with had no time to lose and he challenged us. We’ll be showing the site off in the next week or so ….
PS. I woke up this morning and discovered the website was up and migrated. A definite first.
If You Don’t Have a Site Map You Are in Deep Doo Doo!
It’s always a shock to see a beautiful inn that can’t be found easily on Google. One reason is the failure to do fundamental website tasks such as Generate and Submit A Sitemap. It’s the type of common website mistake that can ruin a business from the get go.
The purpose of a sitemap is to help search engines decide which pages should be crawled by Google and other browsers.
It is simply a list of URLs that specify your site’s main content to make sure that it gets crawled and indexed.
In Google’s own words: “A sitemap tells the crawler which files you think are important in your site, and also provides valuable information about these files: for example, for pages, when the page was last updated, how often the page is changed, and any alternate language versions of a page.”
Google supports a number of different sitemap formats, but XML is the most commonly used. You will usually find your site’s sitemap at https://www.domain.com/sitemap.xml
If you don’t have a sitemap, you can generate an XML sitemap with one of the many sitemap generator tools that are available. Then make sure it’s submitted to Google Search Console and Bing Webmaster Tools.
” I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder. ”– Gilbert K. Chesterton