It Takes 15 Photos to Get These Travelers to Book - Pillow Chocolate
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Cute dogs with hats, riding in a car

Mike Morse Photography

If you are going after younger travelers Booking.com says they look at a minimum of 15 photos before they book. To survive, Booking.com says, “Make sure you are putting your best foot forward with attractive and accurate images of your property — focus on high-resolution images, accuracy and telling your own story using effective visuals.  

But Jan of Run of the River, Leavenworth, WA had some thoughts on how you can get great shots like this for much, much less than if you hired a specialist.

Tips to Saving Thousands of Dollars While Getting Fabulous Photos

  1. Hire a wedding photographer’s “Second”. That’s an assistant to a wedding photographer – sometimes they are even better than the wedding photographer they work for! (That would definitely have been what my dad needed the day he photographed a friend’s entire wedding with the lens cap on.) Seconds often have the high skills and even more motivation because they are building their portfolio.
  2. Find a local real estate photographer. The cost can be $400 for a day’s work – they’ll have the lighting and the-know how to balance the inside and the outside-the-window light.
  3. Look for free shots to fill in – We can often find free shots for you on sites such as Pexels.com or from your tourism bureau.

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About the Author

Deborah Sakach.

Deborah Sakach is the founder of PillowChocolate.com and a hospitality industry marketer with more than 40 years of experience. Founder of American Historic Inns and iLoveInns.com, her work has been featured in the New York Times, USA Today, the Boston Globe, and hundreds of newspapers and magazines. Her book Bed & Breakfast and Country Inns earned Book of the Year from the Publishers Marketing Association. Today, Deborah helps hospitality businesses grow through website design, SEO, content marketing, and digital strategy.

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