Inn This Edition:
- What You Can Learn From Cartier Mansion
- New Trends That Are Real
- Include These Topics in Your Next Inn Newsletter
- Cranberry Meatballs
What You Can Learn From Cartier Mansion
- Planned Experience – these are either volunteer experiences with entities such as Habitat for Humanity or adventures arranged by the innkeepers. One opportunity is to serve as a Lighthouse Keeper.
- The Ken Burns effect on their website. They are using the easiest cheapest video you’ll ever get. Their photos are made to look like videos but they aren’t. What seems like a great-looking video can be made from a single one of your photos by adding a pan and zoom effect. This is known as the Ken Burns effect. It’s also called “animatics” and is used in motion picture production from a still photograph.
New Trends That Are Real
- Savoring the NOW – In 2022 many people will finally book those meaningful, once-in-a-lifetime trips. Travelers are taking action to make their travel dreams come true: whether they’re staying close to home or biking across the country they are valuing the present.
- Friendcations – Smiles, memories, adventures created with friends. Researchers say strong social relationships are the key to happiness. If we didn’t know that before 2020, we know it now. So, no surprise that 2022 is gearing up to be the year of grand in-person reunions. For instance, Big Cottages reported a 600% rise in bookings for groups of over 20 people. Group travel is going to feel safer and easier with vaccination cards, etc.
- Active Ecotourism – Inns such as the Cartier Mansion are making efforts to help travelers add purposeful elements to their travelers – such as helping with Habitat for Humanity so that their spending goes directly towards the local people and places they visit. In-destination activities with locals will grow in popularity this year and beyond.
This week the Wilburton Inn Newsletter included a story about their Canine Christmas Doggie Slumber Party.
Include These Topics in Your Next Newsletter
Here are a few of the topics innkeepers included in their newsletters last week.
Current Newsletter Topics Seen in Innkeeper’s Emails
- December night skies – Geminids (Dec 13–14), Ursids (Dec 21–22), Quadrantids (Jan 2–3)
- Bridal Photo Package
- Winter activities – ice skating, sledding,
- Hit the top foodie hot spots
- Shop ’til you drop at local shops
- Peruse the Winter Street Fair
- See the Christmas Lights Parade
- Gift Certificate Packages/Deals
- Cozy Up With Our Fireplaces
- Food offerings at the inn such as Welcome Cookies, Afternoon Snacks Wine/Beverage Included.
Montford Inn – They let their guests write part of the email – “My husband and I stayed in Scissortail Cottage and it was absolutely splendid. Everything was clean and the accommodations were so lovely. Wine and sodas were waiting for us in our refrigerator when we arrived. There were also plenty of k-cups and teas in a basket along with microwave popcorn. The bed was pretty and had nice soft linens…” This particular review went on for 4 paragraphs.
4 Advantages of Delegating Your Newsletters
- They go out on time
- They don’t break sending rules that can mess up your SEO
- They increase SEO on your website by inspiring more clicks
- Newsletters result in reservations
The i Love Inns Holiday Newsletter Deal for Black Friday
$500 for four custom-designed newsletters (no scrubbing fee, no design fee).
Donna’s Premier Lodging is an example of an innkeeper who uses ILoveInns to keep building connections and reservations and gift certificate sales. Newsletters are one of the Top 3 tips for Recovery from Hotel Owners Magazine.
How to Make Cranberry Meatballs
Here’s what you need to make this recipe: frozen meatballs, cranberry sauce, chili sauce, orange juice, and brown sugar. That’s it!!. I like to use turkey meatballs because turkey and cranberry is a classic combination that can’t be beat. Not to mention, turkey meatballs tend to be a little lighter than their beef and pork counterparts, so you won’t fill up too much before the main course. I use a jellied cranberry sauce because I like a smooth sauce for my meatballs, but you could use a whole berry sauce if you prefer.
1 two-lb bag frozen pre-cooked meatballs I recommend turkey meatballs
1 12 ounce bottle chili sauce
1 14 ounce can jellied cranberry sauce
2 tablespoons orange juice
1 tablespoon brown sugar
optional: 1 tablespoon chopped parsley
Here’s another recipe – even easier
“I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder.”— G. K. Chesterton