Why You Need 22 Headers & Subheaders on a Page
We just launched the new website for Milliken House B&B in Eastport, Maine. It has a refined look and a one of a kind design and meets target metrics Google is looking for such as
- High number of photos per page – 12 images with alt text, on average.
- Lots of headers and subheaders – on average, top-performing URLs have 22 headers and subheaders. That kind of metric is used to identify a well-structured website with easily understood page sections. This is the kind of design that evokes good rankings on Google.
- A High Mobile Friendly Score – This means it meets Google’s mobile best-practices, including fast load times on various devices and little to no flash
Easy reading – Researchers also found that the average Flesch-Kincaid reading level for website pages that appear to rank well is the 7th grade.
So there are other fine points such as how many characters per paragraph and so on. Contact the iloveinns team to get what these best practices are:
Why Innkeepers Are So Frustrated with their Web Developers
We heard a lot of complaints this week about web developers.
Locked Out – “I really need to own my own website. Basically all I can do with the one I have is to change the rates. It was a flat monthly rate but I can’t do anything with it and it is my main marketing platform.”
Booking Suite Doesn’t Care – “I have a Booking Suite site and it takes them 3 weeks to get back to me on things I need (if I’m lucky). They are in Britain and don’t care. Not owning my own website sucks.”
Not Helpful – “I have a local developer but he is not very helpful or responsive to my requests.”
How to FIX Your Website Problems
First, you need an audit by web developers who know the inn industry. You might have a brand new and beautiful website by a commercial designer but 99 times out of 100 they don’t know the backend secrets to ranking for lodging.
Get an audit and if you can catch what still needs to be done early, your developer might be able to fix these things under your contract.
Or alternatively, the team at i Love Inns can update your current site so it won’t be flagged by Google to lower your ranking. Our tech people can also make tweaks, edits and additions. Hourly rates apply or you get a maintenance contract – your choice.
10 Important Updates You Can Start Making to Your Website Tomorrow
Get Your Website Into Tip-Top Shape
Review your title tags and meta tags – (Frequently overlooked on new websites and DIY sites.)
Optimize your photos to make sure they load fast – (This can affect rankings.)
Image tagging – adding invisible alternate text which Google looks for
Run Speed Tests
Run SEO Tests
Make your site ADA Compatible
Add Pages, Blogs, Pop-Ups, Direct Booking Messages, social Media links
Correct or remove bad links, flash, old specials – Update everything from pricing to text to new photos, new reviews
Install uptime tracker which will send alerts if your site goes down
Analyze Google webmaster data on your site to review any problems
Run your Url through a content delivery network to filter out attacks to your server
Keeping your website up to date makes all the difference in where it appears on search engines and will bring you more traffic that stays longer on your site and improves your bookings.