How the Up-Coming Online Boom Can Help Your Inn
We’re on the verge of the biggest online boom coming up in Q4, and if you take the right actions now, you might be able to recoup some of any deficit you’ve suffered.
Covid is keeping America online. People are sitting in front of their computers all day searching Google for everything – in fact, Google has more searches than ever before. BUT you need to do things to maximize this trend or things might not turn out so well.
In the past, innkeepers could grow their business with referrals, through TripAdvisor, Booking.com, Expedia, etc. But now inns need to concentrate on generating their own Direct bookings as much as possible.
And that means it’s your responsibility to make sure that you have a solid strategy for SEO that consistently brings in traffic, leads, and sales.
But if you’re not showing up … you’re missing out and not just for this past year. You’ll keep missing out next month and next year.
SEO can deliver traffic and leads every day…. For free. But only if you get serious about it and go at it with a PLAN.
And if you do… the traffic you get could turn your business around.
Most of your potential guests are online.
Be sure they find you!
“When we long for life without difficulties, remind us that oaks grow strong in contrary winds and diamonds are made under pressure.”
– Peter Marshall
